Here's the blurb about SRQ's local organic produce delivery service, Harvest Cycle, in the New York Times Style section. The article discusses the trend of purchasing food and groceries on the internet.*************
Some online delivery sites go even further to save energy. In Sarasota, Fla., for instance, the owner of a tiny new company called Harvestcycle.com relies on bicycles alone (pedaled by himself and his sister) to deliver DeSoto Lakes organic produce from a nearby farm to eight customers in a nine-mile radius.
“We’re not business people, we don’t have any money, we don’t have a $30,000 car to take care of or to gas up at a cost of 50 cents a mile,” said Andrew Noune, the founder of Harvestcycle.com, which started in February. “I work in the fields, and one day my friend had this idea I should deliver produce on my way home. My friend said, ‘Dude, you should totally set up a Web site and have people shop online.’ ”
Like many services, Harvestcycle.com also sells a broader selection of products distributed through an organic wholesaler, but allows customers to micro-manage orders to a degree unheard of even a few years ago. Customers can order only what’s local (loosely defined as having been grown or raised within a day’s drive) or only what’s in season or only organic — or a mix adjusted each week.
********Click here to read entire article at the New York Times online
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